High definition editing from the trenches...

Shane Ross is a broadcast television editor who works with HD. This is the place he shares his experiences editing high definition television shows and lets you know about the good things and the bad, hoping you can learn from his mistakes and successes. Shane is also available for hire as a consultant. comeback@mac.com

Thursday, July 17, 2008

PROMAX IS BACK...

About two months ago Promax, a Value Added Reseller (VAR) for Apple and Final Cut Pro located here in Southern California went out of business. Well, it looks like they are back in business.


VARs are struggling because people are configuring and buying their own Final Cut Pro systems, thinking that they can do it on their own. A few can, but many people lack the technical knowledge needed to build and test and basically get a fully functional working FCP edit station. This is the value of a VAR...the build and test and certify working Final Cut Pro editing systems.

When ProMax left...they left a big gaping hole. Who would people buy from now? There are others out there, like Keycode Media. But competition is a good thing.

4 comments:

kwatkins said...

I think they went out of business not just because of lack of demand, but also because they were doing a terrible job of configuring systems. I received a new system from them in February and it was badly set-up. Cards in wrong slots etc. They also installed the wrong version of CS3. I had to rebuild the system myself and you know how long that takes and thus the amount of money you lose. Their tech service was also pretty bad.

I wish them luck and hope they get it together...I still would still like to have a years support, even if it is crappy!

ken summerall said...

Shane, check your link for promax, it has an extra "h" at the front causing it not to load.

Otherwise, great news about promax!

Shane Ross said...

Fixed...thanks Ken.

And yes, they had issues with tech support. I hope those improve. That might have been a contributing factor to the initial collapse.

Jess Hartmann said...

kwatkins and shane ross - my name is Jess Hartmann, the new owner of ProMax. Thanks for the direct feedback - it's always good to know what people think. Of course, I am looking to create a better experience so please allow me to offer continuation of the support contract and my commitment to do a better job. You can reach me at (949) 861-2700 X143.

Best